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This domain palmerprimer.com states the following, "Vacuum Coating and Brush Painting machines." We analyzed that the website also stated " Palmer Primer design and manufacture Brush Coaters, Vacuum Coaters and Combined Vacuum Coating and Drying systems for use by the timber trade and mobile timber coating operators to apply primer, paint and stain onto MDF board and timber mouldings." It also stated " We have been specialising in the manufacture of timber and MDF coating equipment since 1969 and currently produce three types of timber and MDF painting machines. Brush painting and Vacuum Coating machinery advantages." The header had vacuum coaters as the highest ranking search term. It was followed by brush coater, vacuum coating, and timber painting machinery which isn't as ranked as highly as vacuum coaters. The next words they used was timber coaters. priming timber was also included but might not be understood by web crawlers.